I help consumer health and longevity companies get from first customer to repeat customer.

Someone buys your test, gets their result, and then nothing happens. Getting that first purchase is hard and expensive. Getting the second is where the business is, and it’s usually the least-designed part of the product.

1. 1 First purchase Hard and expensive
2. 2 The result Test, kit, or session
3. ? The gap Where most products stop
4. 3 Second purchase Where the business is

Launch & Growth Sprint First-to-Repeat Diagnostic

I spent five years on exactly this at the Epigenetic Clock Foundation, taking a lab biological age test to consumers: the platform, the health report, the growth engine, and one-on-one consults with people working through their results. Consumer revenue grew about 7x in a year, and the biggest lesson was that the result is the start, not the point.

The buyer's journey map I made at the Clock Foundation, from first ad to the kit arriving in the mail. It showed where people stalled and shaped both the site and the nurture flow.

Where we might start

Most work starts with one focused first project, scoped around a question you need answered.

Need your first customers, or cheaper ones?

Launch & Growth Sprint

• Which channels actually bring buyers?
• Which offer and landing page convert?
• What should you scale, and what should you stop?

I run it as numbered experiments with clear rules, build the traction dashboard your team checks every week, and you keep the playbook.

Customers buy once and don't come back?

First-to-Repeat Diagnostic

• Where do people drop off between their first result and their second purchase?
• Which of those drop-offs is worth the most?
• What should you fix first?

I map the journey using your data and talks with your customers, size the gaps, and hand you a prioritized plan with experiments ready to run.

Need someone to own growth or product?

Fractional Head of Growth or Product

Part-time ownership of the funnel, the customer lifecycle, and the product feedback loop. This often follows a first project that shows where the work is.

Not sure which fits? That's what the first call is for.

How I work

• Hands-on. I build the fixes myself: product, analytics, email, dashboards, AI tooling. Not just a deck.
• Customer first. I talk to your customers early. At the Clock Foundation that was 70+ interviews and many one-on-one results consults.
• Experiments over opinions. At MyChon, numbered experiments grew waitlist signups 20–25% a month.

A few things I’ve written on growth

• Data-Driven Growth Hacking: an experimental approach to finding your first customers
• Growth Compass: data-driven dashboards for traction
• Growth Hacking Deck: a playbook and scorecard for traction experiments

Let’s talk

If you’re building in consumer health or longevity and any of this sounds familiar, email me or connect on LinkedIn. A 20-minute call is usually enough to tell whether I can help.

I’m based in Venice, Los Angeles, and work with teams anywhere.