INT3C
Overview
I co-founded INT3C (International Cross-Cultural Consulting) in 2010 and took over as director in 2012. It started with e-learning and ecommerce and grew into a design and development studio for web, mobile, and data products, working with startups, businesses, and Fortune 500 clients from China and the US.
What I Did
- Launched over three dozen client projects for web and mobile, from conference and ecommerce sites to internal portals
- Led product and UX: customer discovery interviews, research synthesis workshops, wireframes, prototypes, and user testing
- Architected and built with Python, PHP and Drupal, JavaScript, Node.js, React, and React Native, and trained the technical team
- Contributed to 50+ open source projects, mostly in the Drupal community
Selected Work

- WeAreNissan: an internal web portal for Nissan distributors to share marketing and customer insights
- Crossroads Equipment Lease & Finance: product and UX for a growing truck financing company
- Funding Innovation Network: startup assessment, KPI tracking, and a funding CRM
- Biomarker Tracker: a data-driven wellness product built around blood tests
- RTConvention, Course-Notes.org, MicroEntrepreneur.Me: conference, community, and social-enterprise ecommerce sites
Tech Stack
- Drupal
- Python
- PHP
- JavaScript / React Native
- UX Research & Design